NEWS

Translated By DeepL

Levi's ®️'s masterpiece product is docked in half! The half-and-half collection, a collaboration of the best of BEAMS, is a supreme work of art.

Has there ever been a collaboration that "teased" Levi's® to such an extent?

BEAMS' unconventionally designed special-order products are always a surprise to us, and the collaboration with Levi's, which will go on sale tomorrow, May 21 (Thursday), is a perfect example of this. The "HALF & HALF COLLECTION" is a masterpiece that incorporates a lot of BEAMS' playful and challenging spirit to enjoy fashion.

Let's take a closer look at them one by one.

Levi's® × BEAMS DENIM JACKET ¥29,000+TAX

First of all, let me introduce the denim jackets. The left half of the body is the "First" model, which is the root of Levi's denim jackets, and the right half is the "Third" model, which is the prototype of the current denim jackets. The right half is half of the design of the "Third" model, which is also known as the prototype of today's denim jackets. The right half is half the design of the "third" model, the prototype of today's denim jackets, and is sewn in the center. Each model has its own symbolic design, but we admire the boldness of combining them into one.

Levi's® × BEAMS DENIM PANTS ¥25,000+TAX

Next up are the denim pants. The 1937 model "501®️" with single-stitched archway stitching and buckle back, and the 1993 model "501®️" are docked together in one pair. Although both left and right sides are "501®️", denim fabrics are used according to the age, such as red-ear denim for the 1937 model. This is why the color fades differently when worn in.

Levi's® × BEAMS DENIM JACKET ¥4,800+TAX

Lastly, a simple T-shirt with a logo. The front features the Levi's ®️ logo, while the back has the BEAMS logo and the Levi's ®️ patch design printed on it. The "half-and-half" design is also applied to the T-shirt by splitting the red and orange, the corporate colors of the two companies, in half.

While paying homage to the historical "Levi's ®️" masterpiece products, this ambitious work adds new value as a fashion item and brings the "BEAMS" spirit into full swing.Official online store of BEAMSIn addition, the product will be sold at stores that carry "Levi's ®️" and "BEAMS" as soon as they reopen for business.

The design is very cool as well as surprising. The design is very cool as well as surprising. This is a must buy.

INFORMATION

Levi's® x BEAMS HALF & HALF COLLECTION

On sale: Thursday, May 21

Beams storesBEAMS Official Online ShopBeams Japan, Beams Japan Shibuya, Beams Japan Kyoto ( Scheduled to open on June 11 ) ・Beams Street Umeda

Levi's ®️ stores: Levi's® Harajuku Flagship Store, Levi's® Store Osaka
*Some stores are closed in accordance with the emergency declaration.

contact information (for inquiries) (e.g. corporate phone number)
Beams:www.beams.co.jp
Levi Strauss Japan: 0120-099-501

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