Emporio Armani Satellite Shibuya Scramble Square" opened on the 4th floor of "Shibuya Scramble Square" last November.EMPORIO ARMANI. This is the world's first concept store of its kind, and it incorporates an innovative method of changing the items and layout of the store in accordance with a seasonal theme.
The store has now been reborn with a third concept, "Sports," following "Travel" at the time of its opening and "Logo" since March.
The floor is lined with lines reminiscent of a stadium track, and the display has the feel of a locker room. The store is finished in such a way that one can feel the breath of sports in every corner.
In addition, about 80% of its products have been changed to the sports line "Emporio Armani EA7". . This brand was created in 2004 and offers items that are both functional and well-designed.
Special fixtures were also designed exclusively for this store. The striking navy color is designer Giorgio Armani's favorite color. He has often spoken of his own love for navy, saying, "It is a color that maintains a perfect distance between people, and I think people love navy because Italy is a country surrounded by the sea.
To commemorate this event, those who purchase a product will receive a canvas bag with the "EMPORIO ARMANI TOKYO" logo on it. In addition, those who become friends with the Emporio Armani LINE account will receive a fan with the logo.
With the postponement or cancellation of the Olympics and other sporting events, we are reminded once again of how much sports have enriched our lives. Emporio Armani Satellite Shibuya Scramble Square" is the only store in the world that embodies such appreciation for sports.
Emporio Armani Satellite Shibuya Scramble Square
Address: Shibuya Scramble Square 4F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Phone: 03-3409-5180
Hours: 11:00-19:00
armani.com