Wearable for a long time, is the most sustainable. Beautiful People's Svinpima cotton is the one to watch.

Bourgeois "rejecting trends, but adopting what you like in a classy way" was the inspiration for the collection.beautiful peopleThe pre-fall collection from the brand "KARAKURIKU". In line with the brand's concept of "combining opposites to create new beauty," the collection features remastered versions of classic items.

One of the embodiments of this concept is the original material "Svinpima Cotton. It is durable, comfortable, and excellent for daily use.

Late July release Svinpima sweatshirt pull hoodie (Unisex) ¥36,000+TAX

Beautiful People, which makes clothes with a particular focus on materials, selects and produces clothes from natural cotton and extra-long staple cotton, which has an excellent luster and smooth feel, from the yarn itself.

This extra-long staple cotton is resistant to friction and shedding, so it can withstand repeated washing and retain its luster and feel for a long time. to make one garment last longer, we emphasize the excellence of cotton as it is, without relying on treatments that degrade it with each wash.

Because of its fine fibers, extra-long staple cotton is often used for thin fabrics, but the key point of "Svimpima cotton" is that it is made thicker by reversing the concept of the original idea. The high quality luster and thickness are maintained, while the thicker, less transparent, one-of-a-kind texture is realized.

Late July release svimpima jersey bp logo long T (Unisex) ¥20,000+TAX

The moist and smooth feel of suvin cotton and the firmness and elasticity of pima cotton. Among the other original fabrics developed by "Beautiful People," the combination of these two opposing yarns is a material that is faithful to the brand concept.

Items such as simple T-shirts and hoodies that are convenient to have one in your closet will be available in late July.Official Online Shop. and directly managed stores.

Winnie the Pooh Svinpima T (Unisex) ¥20,000+TAX

Svinpima Jersey Neon Tube Print T (Ladies) ¥16,000+TAX

Items using "svinpima cotton" are still available for purchase now, even before the start of the fall season. It is used in a number of T-shirts, from a limited edition unisex item with Winnie the Pooh embroidered on the chest to a ladies' item with a distinctive print.

Even items that are said to be sustainable are not the end of the world if they are quickly falling apart. Using high-quality items that have been carefully produced for a long time is a meaningful action in itself.