An impressive lineup. Vans' first store building in Asia will finally open tomorrow , the 13th.

The symbol of skaters and an indispensable part of the fashion scene.Vans.. As the original action sports brand, they will celebrate their 55th anniversary next year. They will open their first Asian store building in Harajuku, the center of street culture.

On the first and second floors, you will find footwear, apparel and accessories. The lineup is more than sufficient for a flagship store. Even in large sneaker stores, you will not find such a wide selection. It will be an unforgettable place for fans.

. shown on the screen are archives and live moments from the conventions and contests that we have hosted.

. a basement space that features a skate collection. F. The items are also available with unique illustrations that would look great on the street. f. Of special note is the Pro Skate line of shoes. The shoes are designed with enhanced cushioning while maintaining the authentic look and feel of the shoes. This reduces the burden on the feet and is recommended for those who do not play side-skating sports.

Artwork by Shigeki Matsuyama

Artwork by Hirotton

Artwork by Yuu Taka

The store also places an emphasis on art, and has supported the creative process of artists, exhibiting artwork created for the brand by up-and-coming artists such as Shigeki Matsuyama, Hirotton, and Yutaka. The store truly embodies the "OFF THE WALL" spirit.

In addition, a local T-shirt with "HARAJUKU" and the name of the area engraved on it is also available to commemorate the opening of the store. The classic design is sure to be used frequently. In addition, for the first two days of the store's opening, a limited number of original tote bags will be distributed as a special offer to customers who make a purchase. You can feel the enthusiasm for the opening of the store.

They plan to strengthen the community with fans through initiatives based on action sports, music, art, skate culture, and other themes. The store's design will make you realize anew the appeal of "Vans". It is well worth a visit.