ZOZOTOWN and HOUYHNHNM present a T-shirt project "30 T-shirts made with everyone.

It is no secret that various industries are in dire straits as a result of the Corona disaster. . Fashion and culture are no exception.

The site that was launched was "ZOZOTOWN," a well-known fashion shopping site. Under the direction of HOUYHNHNM's (HOUYHNHNM),. 30 T-shirts I made with everyone, Save fashion, Keep addict.. and launched an original T-shirt project exclusively for "Zozotown" titled "Zozotown.

We asked independent brands, stores, and artists associated with HOUYHNHNM's who are active in various fields of fashion to support us in producing original T-shirts designed especially for this project. With the idea of "Save fashion, Keep addict", we created 30 T-shirts to enjoy fashion and culture, using the white T-shirt as a canvas. The project was a great success.

son of the cheese1t4,000+tax

From "Sanooba Cheese," an illustration of the brand's "Vimy Stand" sandwich shop in Namikibashi, Shibuya-ku, Tokyo. The illustration is by Nigel Graf.

Ken Kagami ¥4,000+tax

On the chest is the well-known handwritten text "Limited Tee Shirt. This loose and funny sense of humor is the quintessence of Ken Kagami's work. This is an impact T-shirt that is sure to make people around you burst into laughter.

10 saggars ¥4,000+TAX

, a "second factory" style of multi-printing by reusing once-used plates, which was common among skate brands in the 80's. . Sustainable manufacturing in these times.

1LDK¥4,000+TAX

Overseas, 1LDK is written as 1 Bedroom. Such casual humor is placed on the chest. This is an arrangement of a collaboration model between "The Inconvinience Store" and "1LDK" in Los Angeles.

YOUNG AND OLSEN¥4,000+TAX

I printed a cute, skimpy elk nude to help keep us a little cooler during the hot summer months, year after year," said designer Ozaki. says the designer, Mr. Ozaki. The result is a piece that looks as cool as it feels.

the Apartment¥4,000+TAX

The Apartment, an import store from Kichijoji that pursues real street style, offers T-shirts with excellent graphics that evoke the hottest music in New York City .

SNOW SHOVELING¥4,000+TAX

For those who love the counterculture of the Beat Generation, hippies, and punk, how about a T-shirt from Snowshoveling, a bookstore and gallery in Komazawa, Setagaya?

Mr.Clean¥4,000+TAX

This T-shirt from the vintage store "Mr. Clean" led by Michihiko Kurihara, a master of vintage clothing, expresses "Japanese" in a variety of languages. The print is in white, the same color as the body of the T-shirt.

For the sake of this article, we cannot introduce everything here, but there are many more attractive brands, stores, and artists in addition to those listed above. Please see below for other participants.

Total 30 participating brands, stores and artists
IMA:ZINE, YOUNG AND OLSEN, NOMA t.d., Sasazuka Bowl, flotsam books, TORIBA COFFEE, Mr. Clean, UPLINK, the Apartment, face_oka, SEE SEE, 1LDK, Ken Kagami, Run boys! girls!, Mountain Martial Arts, Nicetime Mountain Gallery, Masanao Hirayama, KIKKOUCHAN, JOHN, 10 sagger, SNOW SHOVELING, Nishinoya, Color at Against, Hisayuki Hiranuma, WEST OVERALLS, POST O Alls, SON OF THE CHEESE, Diaspora Skateboards, BOW WOW, FUJITOSKATEBOARDING

This project was launched with the hope that "30 T-shirts made with everyone, Save fashion, Keep addict" would lead to new encounters and discoveries. The future remains bleak, but we hope that the power of fashion will help brighten the future, and bring the joy of fashion to the world.

Orders will be available starting Friday, June 19. For details, please check the information below.

But all the designs are so interesting that it's hard to decide what to buy. 2 or 3 pieces, let's go with Save fashion, Keep addict!