Keith Haring descends on 7-Eleven's plastic umbrellas. Eco-friendly, artistic and good feeling!

Here comes the plastic umbrella story, which may or may not happen once a year in HOUYHNHNM's.

In Japan, 130 million umbrellas are consumed annually, of which 80 million are said to be plastic umbrellas. Vinyl umbrellas sold at convenience stores are convenient for sudden rain, but because they look the same, they are often mistaken for other people's umbrellas or forgotten on trains or in stores. This is why we tend to buy new ones more often than usual.

To address this issue, 7-Eleven, a well-known "conveniently close by" retailer, has created a plastic umbrella with a design that encourages long-term use. The goal is to encourage long-term use of the umbrellas while preventing misplaced or misplaced umbrellas, thereby reducing the number of umbrellas consumed.

The pop coloring of the A type is pleasing to the eye.

The monotone B type has motifs tightly arranged on the entire surface.

C type with a rain-pleasing character and logo used as points of reference.
Keith Haring original vinyl umbrella, 65cm jump type, ¥1,273+tax each

The design was adopted by Keith Haring, a world-renowned street artist who celebrated the 30th anniversary of his death. He is still immensely popular today, isn't he? There are a total of three designs incorporating his work. They are wind-resistant, fiberglass windproof, and functional.

A vinyl umbrella can be more attractive when it is designed in a certain way. The new umbrellas are scheduled to go on sale in September at some 7-Eleven stores in Japan, and we are planning to launch them in advance of that date,Seven Net ShoppingThe first pre-order is now being accepted at If you want to be sure of getting one, it is a good idea to make a reservation.

INFORMATION