America's oldest outdoor brand, founded in 1830 in Plum Run, Pennsylvania, U.S.A.WOOLIRICHThe A campaign website celebrating its 190-year historyBUFFALO CHECK "WE ARE ORIGINAL"is now available to the public.
This site features a series of contents based on the brand's symbolic "Buffalo Check" theme. One of them, "PIONEER," focuses on pioneers in various industries, and is an interview project that conveys the values and thoughts of these pioneers, who share the same pioneering spirit as Woolrich.
The first installment features Yataro Matsuura, founder of the bookstore "COW BOOKS" and editor-in-chief of the web media "Kurashi no Kihon. The second and subsequent editions will feature Kenshi Furuya, vocalist and guitarist of the mixed rock band "Dragon Ash," and Mai Shin, a venture business owner and model.
In the fashion portrait project "STYLE SAMPLE," six popular stylists will be featured to propose a variety of outfits incorporating buffalo checks. Enjoy a total of 60 styles full of individuality.
The first installment will be handled by Lambda Takahashi, followed by styling by Kumi Saito and Ryota Yamada, which will be released as needed.
In addition, a pop movie depicting the history of the brand along with the history of the United States, and a work created by the flower creator edenworks are also available. The campaign site is well worth viewing to celebrate the brand's anniversary year.
Please come and experience the DNA of a brand that was born in the pioneer days of the United States and has been passed down through the generations for 190 years.
