Many sectors are suffering, most notably the tourism and travel industry, which is suffering immeasurable damage due to restrictions on the movement of people.
Oddly enough, Corona Beer, which shares the same name as Virus, has three themes that the brand values: travel, sunsets, and music. The festival has been held in Okinawa for five years since 2015, and is a typical example of these three initiatives. However, that festival could not be held this year. We decided to support the tourism and travel industry.
The "Rediscover Paradise" initiative is designed to support the struggling tourism and travel industry by allowing users to reserve rooms in more than 14,000 hotels around the world and pay for them in advance. In addition, the company also announced that it will provide approximately 20 million yen in support of the lodging and tourism industry in Okinawa, where the festival was held.
The campaign is scheduled to take place in September. Details of the project have not yet been disclosed, but it will be extensive.
There is nothing better than drinking a "Corona Beer" at sunset in a strange land while looking out at the ocean. Let's hope that the day when we can do such an ordinary thing will come soon, and wait for further news on the campaign.
