Shibuya, Tokyo, is being transformed into a new look through large-scale redevelopment of the area surrounding the station. The centerpiece of this project is MIYASHITA PARK, a new landmark that combines a park, commercial facilities, and a hotel, which will open on July 28 (Tuesday).
The centerpiece of the complex is "RAYARD MIYASHITA PARK," which serves as a commercial facility. The park is home to a total of 90 stores and brands in the fashion, culture, restaurant, and café genres.
In one corner of the store is "ellesse TOKYO". A sportswear brand from Italy with its roots in tennis.[Claire] Elesse.. is a new business model for the
As the concept "A NEW WIND" suggests, the brand will mix different cultures such as fashion, music, and art, and combine them with contemporary design and technology to convey a new message. A NEW WIND".
The lineup includes clothing, sneakers, and bags that combine functionality and modern design based on the brand's origins in tennis and skiing. . First, please take a look at some of the visuals of these items.
First of all, we would like to introduce you to this group of items based on sportswear. By adopting pop color blocks with impact, they have a design and silhouette that is suitable for city use while maintaining a sporty atmosphere. Of course, the functionality is also impeccable.
T-shirts with the founder Leonardo Salvadio's name and "A SENSE OF FAN AND PLAY" (= a playful spirit), which he valued, are also available. The simple yet unique designs show that the spirit of Leonardo Salvadio is still alive and well.
In addition, T-shirts and sneakers will be available as limited items only at ellesse TOKYO.
Shibuya Tee ¥5,500 each in TAX
The "Shibuya Tee," available in a total of 18 luxurious colors, features the signature half-ball logo and the word "Shibuya" on the chest, symbolizing the opening of the new store.
Assist-Hi RAINBOW ¥15,400 each in TAX
The "Assist-Hi RAINBOW" sneaker is part of a mini-collection themed on the brand's archival rainbow-colored designs, . The long-awaited revival of the Assist-Hi, originally released as a basketball shoe in 1984, is now available in rainbow colors.
In addition, a collaboration collection with the hot artist Rinran Tonda will also be released, making the new store's opening a fitting celebration of this luxurious lineup.
In addition, an opening movie showing each item has been released. Find the four-digit number hidden in the movie and present it at the store to get an original novelty fan.
The highly anticipated opening date is Tuesday, July 28. Please come and experience the new wind that "ellesse TOKYO" will blow into Shibuya, Tokyo.
