Conveying the charm of good old American eyewear to the presentOLIVER PEOPLESThe brand has a design and solid quality that you will want to rely on as time goes by, rather than the eccentricity and flamboyance you tend to expect in the fashion world. This brand does not have the eccentricity and flamboyance that we tend to look for in the fashion world, but rather a design and solid quality that we want to rely on even as time goes by.
Introduced here is a special new product made in Japan. Its name is "Oliver Peoples TAKUMI".
The word "TAKUMI" used in the name of the company means "Takumi" in Japanese, which is also a word for "craftsman. Oliver Peoples has long been interested in Japanese eyeglasses, including those made in Sabae, Fukui Prefecture, and has wondered what it might eventually be able to do about it.
The "Oliver Peoples TAKUMI" lineup, born out of this trend, includes two models of glasses, one model of sunglasses, and one model of clip-on (sunglass clip). The most distinctive feature of the lineup is its intricate design. As you can see if you look closely, all the models are finely decorated with three-dimensional diamond and dot patterns created by "gold and silver wire craftsmanship," a craftsmanship that is clearly different from ordinary eyewear. The result is clearly different from ordinary eyewear.
Another key point is that the material used is titanium, a material that feels good on the skin and is lightweight. Let's take a look at them one by one.
TAKUMI 1 (4 colors) ¥55,000+tax each
First up are the "TAKUMI 1" optical frames. This one has a diamond pattern on the bridge and a vintage-style dot pattern and brand logo die-cut on the frame. The shape of the frame is a standard pantos silhouette similar to a Boston, and it is one without any peculiarities that anyone can easily adopt.
TAKUMI 1 sunglass clips (available in two colors) ¥17,800+tax each
The next item we picked up was a sunglass clip exclusively for "TAKUMI 1. The frames also feature a pattern of dots and the brand's logo die-cut into the frame.
TAKUMI 2 (4 colors) ¥55,000+tax each
Optical frames with an eye-catching double bridge are "TAKUMI 2. This model is available with light-colored washed lenses and is recommended for those who are not satisfied with so-called "standard" eyeglasses.
TAKUMI 3 (4 colors) ¥57,100+tax - ¥60,100+tax each
Lastly, "TAKUMI 3" is a pair of sunglasses. Featuring a teardrop silhouette with a vintage look and a double bridge, this model is a challenge for those who are looking for a different type of sunglasses. Dark-colored and light-colored lenses are available, allowing you to choose according to your fashion taste.
In addition, the campaign movie that was shot especially for this campaign is quite elaborate. The film was shot at the Walker residence in California, where Oliver Peoples was founded. This building was designed by Frank Lloyd Wright, who is known to be pro-Japanese, and the Japanese atmosphere that can be felt here and there is well blended with the world view of "Oliver Peoples TAKUMI".
Oliver Peoples' love for Japan can be felt in this latest collection. Please come and see the beautiful eyewear made with meticulous craftsmanship in our stores.