In the rapidly changing fashion industry, it is extremely difficult for a brand to maintain its popularity. This is even more so in these times of apparel recession.
Amidst all this, Hirofumi Kiyonaga has been at the forefront of the scene for more than 20 years, defying the stormy seas of a dizzying metabolism.[SOPH.The following is a list of the most common problems with the
While focusing on three brands, SOPHNET, F.C. Real Bristol, and uniform experiment, the company was one of the first to collaborate with Nike, sponsor the professional soccer team Oita Trinita, and take many other forward-thinking measures. The company has also been a pioneer in collaborating with Nike and sponsoring the professional soccer team Oita Trinita, and has made a name for itself in the world with numerous other pioneering initiatives.
Sofnet, the core of the Sof brand, has unveiled its fall/winter 2020 collection. This season's creations incorporate elements of work and military wear into the "sophisticated everyday wear" that has always been a strong point of Sofnet.
The seasonal movie is set at the "Shoji Hamada Memorial Mashiko Reference Museum" in Mashiko Town, Tochigi Prefecture, which exhibits ceramics and other artifacts collected by the ceramic artist Shoji Hamada, and the movie takes advantage of the unique Japanese landscape. . Let's take a look at some of the new items that are the focus of HOUYHNHNM's attention.
WASHED WORK JACKET ¥39,000+TAX
Introduced first is a standard workwear item, the coverall jacket. The thick yet soft cotton body is washed to give it a vintage look and feel. The Japanese-inspired stitch weave is also a key point.
WASHED WORKER COAT ¥39,000+TAX
The oversized work coat has two faces: the ruggedness of a military coat and the elegance of the shiny back satin. The brand's iconic Escorpion pin shines brightly on the chest.
WIDE CROPPED PANTS ¥24,000+TAX
These authentic military pants have the army cloth body used for military uniforms and desert camo for desert warfare. The wide, tapered, and cropped silhouettes of today's style are incorporated in every detail.
SOLOTEX®️ CHECK WIDE TAPERED EASY PANTS ¥19,000+TAX
The tartan checks that adorn the body of these pants tend to catch the eye, but they are actually made of a high-performance material called "Solotex. It is an excellent material that is comfortable to the skin and has stretchability, and will definitely come in handy from summer to fall.
THOMAS MASON B.D SHIRT ¥29,000+TAX
Our partnership with Thomas Mason, one of the world's leading fabric makers, continues this season. The crazy pattern of white, saxe blue, and stripes adds freshness to the classic button-down shirt.
BANDANA POCKET TEE ¥10,000+TAX
If a plain T-shirt is not enough for you, this is the one for you. This is one of the "Panel Layout Series," which adds different fabrics and patterns to basic items, and features a bandana cloth on the breast pocket for a touch of editorial flair.
DANNER POSTMAN SHOES ¥38,000+TAX
As the name suggests, the Postman shoes, produced in collaboration with the Danner company, were developed from the shoes worn by postal workers, and while they are leather shoes, they are comfortable enough to endure long hours of walking.
The horizontal overhang, trekking-style laces, and voluminous sole make these shoes stand out for their quirky design. They are available in two colors, black and the first-ever brown, with the former made of cowhide suede and the latter of glass leather, each with a different look.
SOPH.× lucano BLACK WALNUT 2-STEP ¥44,000+TAX
The final item is a collaboration with "lucano," which has won numerous design awards for its stepladders that combine beautiful form and functionality. Although made of aluminum, the design looks as if it were made of real wood, and each piece is carefully crafted by skilled craftsmen in Japan. In addition to a stepladder, this utility player can also be used as a chair, work desk, or side table in various everyday situations.
The brand's foundation of minimalistic and functional daily wear has never wavered, and at the same time, it continues to update itself by incorporating elements that fit the times. This coexistence of "change" and "constancy" in its creations is the essence of "Sofnet," and is probably the reason for its popularity even now, more than 20 years after its birth. The Fall-Winter 2020 collection will go on sale on August 7 (Fri.).
