NEWS

Translated By DeepL

BEAMS PLUS 20AW takes the classics as its starting point, with a nifty swing to the present.

The brand offers basic wear for the modern man, rooted in the four styles of American traditional, sports, work, and military.BEAMS PLUS〉.

Last season, under the theme of "SWINGMAN," we presented the ideal male image for the next generation. This is to follow the ever-changing trends while evolving without forgetting to respect the classics. The word "SWING" expresses the free swinging of the body while keeping a single point of focus.

The pursuit of "SWINGMAN" will continue in the upcoming 20AW collection. First, please take a look at the nostalgic look.

The focus is on a new style that mixes natural and high-tech materials. Corduroy jackets, vests, and trousers are made of patchwork daringly printed. The source of the idea is a patchwork coat made of leftover fabrics from custom-made suits at a Western clothing store in the suburbs of Boston, a favorite haunt of prep school students . It looks like something you could wear without feeling self-conscious about it.

, also an item that pays homage to the originator of the down jacket. The fabric was specially ordered to provide more than enough warmth for urban living, as well as excellent water repellency and wind resistance. The length and fit have also been improved, and every detail has been modernized and updated.

Whipcord is a thick fabric named after the thick twill ridges that look like a horseback rider's rope, and is said to be one of the fabrics that symbolize classic work. Items using the original "Bear Twill," which is made of cotton, wool, and synthetic fibers, will also be the focus of attention this season.

. . and your never-ending quest is remarkable.Official SiteYou can see all of our items at We are sure that you will be looking forward to welcoming winter.

INFORMATION

beams plus harajuku

Address: 1F, 3-25-12 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3746-5851
BEAMS PLUS Official HP

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