Bodhi, which advocates "the ultimate everyday wear," will hold an order-taking event. The stage is set at RECHOP Aoyama. The event offers a glimpse of their insatiable spirit of pursuit.

Less But Better.

Dieter Rams, the industrial designer of BRAUN, left these words, and they apply well to the BODHI brand. BODHI will hold an order-taking event at L'ECHOPPE's Aoyama store.

The brand's designer, Mizutani Rin, designs authentic clothing such as sweatshirts, parkas, and cardigans that anyone's wardrobe would have at least one of these items in their closet, and he does so in the highest quality cashmere.

It is a very simple idea, but Mr. Mizutani tells us in three sentences that it takes a grand process to materialize it. It will take a little time to understand the essence of the brand, but please bear with us.

Let's start with the "concept.

The ultimate everyday wear, living in harmony with nature.
As time has progressed, human beings have somehow come to value efficiency and convenience.
We humans are part of nature. We need to rethink our "symbiosis" with nature. What is important is to show respect for nature and think about sustainable manufacturing. The benefits of nature should be converted into warmth and comfort to make everyone happy, from the creator to the wearer. We will maximize the charm and characteristics of cashmere to create the ultimate daily wear that allows you to physically feel the blessings given to us by the earth.

Next is "design.
Less But Better.
Everyone repeats the act of wearing clothes on a daily basis. I instinctively felt that joy and happiness when I first put my sleeves on a cashmere knit I bought at a thrift store more than ten years ago in the winter.
Unparalleled texture and warmth that no other material can match.
And the attachment naturally deepens every time you wear it. Somehow, I wanted to make clothes with this material that has been loved around the world for centuries. I was naturally driven by such a desire. I will design timeless, authentic wear that can be found in anyone's wardrobe as a tool to be used for a long time, using the highest quality cashmere. It is not for everyone, but for yourself and your ultimate comfort. We want to enhance the quality of everyday life from the inside out, without changing the style of those who wear our clothes.

Lastly, I would like to talk about "materials," which are indispensable when talking about "Bodhi.

Everything is cashmere.
Cashmere is the natural hair from goats.
Cashmere is a word that is used to describe a variety of raw materials, with different breeds of goat depending on the region. The cashmere we use is white cashmere from Inner Mongolia, which is said to be of the highest quality. Among the cashmere production areas, the hair of goats in Inner Mongolia, where the altitude is high and the temperature varies greatly, is strong and very supple. Not only is it lightweight, warm and moisturizing, but its long and very fine fibers cause very little irritation to the skin. The beautiful, pure white wool is dyed brightly, which is the reason why it is called "exceptional cashmere. Mongolia has a long history of cashmere production, and the cashmere production technology in Inner Mongolia is one of the best in the world. The production process from raising goats and spinning yarn to sewing and processing is integrated. In addition to the shrinking and dyeing techniques used to spin the yarn long, thin, and beautifully, the skilled craftsmanship of the knitting process is unrivaled in other countries. In order to create the ultimate everyday wear, we have searched for and found white cashmere. We hope you will experience the ultimate in luxurious comfort through our sleeves.

Bodhi" is the combination of these three elements, bringing depth and thickness to the items. I wonder what kind of proposals will be presented through the filter of "Reshop. I am sure I am not the only one who gets excited just thinking about it.

Starting tomorrow, Friday the 28th, you can experience the true essence of "Less But Better" while anticipating the long-awaited winter season.