There are many brands that have the concept of "basic, classic, modern, heritage, universal, etc." These words are used to describe "modern sublimation of craftsmanship while paying respect to the past.OLD JOEThe manufacturing process of "》 is a one-of-a-kind brand that adds elegance and design to it. The answer to this question can be seen in the looks of the 2017 Spring/Summer collection. Let's check it out right away.
Old Joe" has not had a seasonal theme since its establishment, and for Spring/Summer 2017, the brand has stripped down the details even further to create a modern heritage collection that can be enjoyed as it ages. The unique color palette has a withering atmosphere, and the inspiration comes not from details but from workwear with a sense of craftsmanship, The emphasis is more on sensual beauty, such as the primitive leathers of early-century folk art.
While maintaining a respect for the old, we interpret their splendor and beauty in a modern way, and convey matured clothing that can be seen as a stand-alone fashion item. This is where the design of "Old Joe" comes into play. Please come and pick up a piece at our flagship store or at a store near you.
Text_Jun Nakada
OLD JOE FLAGSHIP STORE
Address: 1F, 21-2 Shinsen-cho, Shibuya-ku, Tokyo
Phone: 03-5738-7292
www.oldjoe.jp
