Hiromichi Yumoto, who has been making headlines for his various activities, including directing "SEE SEE," which carries on the traditional craft of Shizuoka sawing, and organizing the popular "Yes Good Market" market event, has started an apparel brand "Stripes For Creative" last season. The brand "Stripes For Creative" started last season, and we have just received its AW2020 look.
The brand logo features hand-drawn stripes by Nigel Graf, and the "irregular balance" of the stripes is incorporated into basic wardrobe items. For example, the brand expresses a soft worldview by making ordinary clothes such as stainless steel collared coats, turtleneck knits, and regular-collar shirts extremely large. The atmosphere created by these clothes also overlaps with the personality of Mr. Yumoto, who directs this project. In other words, the clothes reflect the tastes and interests of the creator, and the creator's face can be seen.
Art direction for the look was done by Miyoshi-san of 1LDK. All the photos are cute and condense the brand's soft worldview. Please take a look.
The size range is basically L to XXL for tops, M to XL for pants, and there is even a one-size-fits-all shirt in XXXXL . Well, anyway, everything is huge. But that's the beauty of it. Let's go big and loose.
Delivery will start on September 12 (Sat) at stores nationwide. Stripes for Creative" should be a must-have. Check it out.