The J-League resumed this summer after a hiatus due to the new Corona virus, and with 15 rounds of matches completed in J1, Kawasaki Frontale is currently in sole possession of the top spot. The talk of the town is Orunga of Kashiwa Reysol, who is scoring at a rate of one goal per game; Cerezo Osaka, who has reached the 1,000-goal mark in J1, giving the impression of a revival of an old powerhouse; Nagoya Grampus, whose foreign assistants are playing a major role after the departure of former Brazilian international Joe, and so on. But there are still 19 more sections to go. We cannot take our eyes off what kind of make-or-break drama awaits us at the end of the season.
Amidst this situation, one initiative by Vegalta Sendai, a leading company in the Tohoku region, has been attracting attention.
It is a new style of cheering called "Golden Ticket. The J-League currently limits the number of spectators to 5,000 or less for each match as a measure against the new type of Corona. For example, the home stadium of Vegalta Sendai, "Yurtec Stadium Sendai" (You-STA), has about 18,000 seats, but even if the stadium is full, about 13,000 seats will be left empty. In order to cheer on the players at important home games, the number of tickets sold will be used to hang gold-colored cheerleader paper over the empty seats, and the entire stands will be dyed in the team's colors.
Two types of tickets will be on sale: the "Golden Ticket" (from 550 yen per ticket including tax) and "Golden Ticket Included Merchandise," which includes a long T-shirt and hoodie. These are available at the online store,Artists of "Operation T-Shirt" previously introduced.have come together again to work on the design.
In addition, there will be a chance to win gorgeous prizes by drawing lots on the day of the matches. The prizes include: uniforms signed by all members of the team for the Oita Trinita game on September 13 (Sun.), an official J-League game ball signed by all members of the team for the Cerezo Osaka game on September 27 (Sun.), and a commemorative photo with the team mascot, chippy, and bench for the Yokohama FC game on October 14 (Wed.). The right to take a commemorative photo with the team mascot on the chippy and bench at the Yokohama FC game on October 14. The contents are so extravagant that fans will not want to miss them.
Golden Ticket" for the Oita Trinita match on Sunday, September 13. It was designed by graphic designer Keisuke Yamada. The photo below shows the "Golden Ticket Goods" long T-shirt.
Illustrator FATRAT1976 was in charge of tickets for the Cerezo Osaka game on September 27 (Sunday), and his "Golden Ticket Goods" long T-shirt also made a big impact.
Painter Yu Suda will be in charge of the "Yokohama FC" game on Wednesday, October 14. The hoodie with a print on the chest is also a cool design.
Tomoyuki Hirase and Naoki Sugai, former players of Vegalta Sendai, are in charge of the design for the "Sanfrecce Hiroshima" game on Saturday, October 31. The illustrations with a comical touch are fresh.
The "Golden Ticket" is one of the initiatives of the New Normal era that came about through trial and error. Other clubs are also using "You Tube" to make donations, but the reason behind this is a significant decline in revenues. Generally speaking, the main sources of revenue for soccer clubs are admission fees, product sales, and advertising fees, and if any one of these is lacking, team operations will become difficult.
In a situation where it is difficult to actively visit the stadium, why not support your favorite club in a different way?
