The finest warmth for you. Gran Sasso, a prestigious Italian company, held a pop-up event at Fujito's directly-managed store.

Gran Sasso.Have you ever heard of a knitwear brand called It was founded in 1952 in Sant'Egidio alla Vibrata, a small village located on the Adriatic Sea side in central Italy. With an established reputation for high gauge knitwear, the company has established a firm position among the fashion giants in the country where many factory makers are competing with each other.

Noteworthy features include the attention to materials and the linking (sewing the sleeves and body without seams) that determines the comfort of the garment. By combining the craftsmanship cultivated over many years with the latest machine technology, we continue to produce products that will captivate wearers with an eye toward the future.

In 2002, Gran Sasso built its headquarters on a 36,000 square meter site, complete with factory, offices, and showroom. The company has grown to become one of Italy's leading knitwear manufacturers in both name and reality.

The "Gran Sasso" is now in Fukuoka, Japan.Directors.The pop-up event is currently being held at "Director's" in Tokyo, Japan. For those of you who are hearing about this for the first time, "Director's" is a directly managed store of "FUJITO," which is based in the same area and is known for its reliable craftsmanship. Now in its 13th year since opening, the store continues to transmit the charm of this rare brand from the local area.

The interior of the "Director's" store is decorated with knitwear from "Gran Sasso".

During the exhibition, which runs through September 27 (Sun.), the 12-gauge merino wool knitwear synonymous with "Gran Sasso" will be available in crew neck, mock neck, and turtleneck styles. Each is available in eight different colors, allowing customers to choose from a wide variety of colors to suit their tastes.

Mock neck type.

Crew neck type.

Turtleneck type.

This project was realized through the collaboration of Gran Sasso and Fujito, both of whom are particular about authenticity. In addition to the actual stores of "Directors", this project is also being held at the online store. Please take advantage of this opportunity to see the gems of Italy's largest knitwear manufacturer.