The company's philosophy of "Authenticity" is the basis for the creation of its clothing.Rag & bone. Not only is the brand's approach to craftsmanship sincere, but its knowledge of art is also first-rate. The "Houston Project," in which the exterior walls of a store on East Houston Street in New York City are offered to artists as canvases, is an ongoing creative initiative by the brand.
Japanese artist Reki Yamaguchi was selected for this project, which in the past has included The Strokes drummer Fabrizio Moretti and graffiti artist Meles One of 5 Pointz, a graffiti mecca known for its graffiti.
He has developed his own technique of "cut and paste," in which he cuts and pastes brushstrokes of various colors of paint, creating the sensation that his own visions are popping out of him like living creatures. It is truly one-of-a-kind art.
An artist and a brand that transcends national borders. This collaboration is a result of their deep resonance in craftsmanship. Whether or not you ever visit New York, we hope you will pay attention to this collaboration.
Text_Taiyo Nagashima
rag & bone
www.rag-bone.com
MEGURU YAMAGUCHI
. Born in Tokyo, Japan in 1984. Lives and works in Brooklyn, New York.
Since the invention of the brush in the Renaissance, traditional "brush strokes" have transcended time and country. The artist continues to create in a style that sublimates this technique into a contemporary expression.
He has exhibited at the Ace Hotel, +81 Gallery NY, Hidari Zingaro in Tokyo, and was selected as the artist for SOGO HONGKONG's 30th anniversary and decorated a 30-meter billboard. In recent years, he has expanded his activities internationally, including a solo exhibition at Saison Art Gallery, (, Tokyo, ), and a special project with NIKE and the NFL, (, New York, ).
