Lemaire's limited time store is born. The collaborator is "SKWAT", which is now secretly attracting attention.

Create clothing that looks simple, but is the opposite of tasteless, odorless normcore.LEMAIRE.The brand has a depth that cannot be simply explained by a focus on design and materials. This brand has a depth that cannot be simply explained by a simple commitment to design and materials. It is the warmth of the creators, and a design that makes you feel safe and secure in your body. This is the creation of Christophe Lemaire and Sarah Lynn Tran, designers who know the sweet and sour sides of fashion.This article. will give you a sense of this.

A limited-time store has opened in Omotesando, Tokyo, where you can enjoy the world of "Lemaire".

The location is along the street leading from the Omotesando intersection to "Nezu Museum" , a prime location where many luxury brands are located. It was created in collaboration with "SKWAT," a project that has been attracting a lot of attention.

SKWAT" is an initiative to temporarily occupy vacant properties in the city center through legal and creative means and transform them into creative spaces. It is an activity that brings people together, enhances the value of the place, and brings new energy to an otherwise uniform urban space. Keisuke Nakamura of the design/design firm "Dikei Mills" and Atsushi Hamanaka of the art book distributor "Twelve Books" are leading the movement.

Lemaire, who had been considering opening a store in Tokyo for some time, learned of SKWAT's activities, agreed with its content, and discussions proceeded.

Under the "SKWAT" method of maximizing the character of vacant properties, the store uses scrap wood from a 100-year-old old private house in Osaka. The fixtures, which are made using a traditional technique of "wooden masonry" that does not use glue or nails, have a strong sense of presence. They are well blended with the exposed concrete floor and the ceiling with exposed pipes.

Currently, the store has a full lineup of clothes from the fall/winter collection. The store will be open until next spring, but there is no other place in Japan where you can see the full Lemaire collection.

Twelve Books" is located on the second floor of the building that houses the store, and a new space is scheduled to open in the basement this October. The building itself will be a new spot for fashion and art lovers.