NEWS

Translated By DeepL

New Balance's best-kept secret, the new 247, is already dropping! How to be the first to get your hands on it?

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MRL247 Sport each ¥10,800+TAX 22.0~29.0,30.0cm

NEW BALANCE has launched a completely new product number, "247," for the 2017 spring/summer season. For more information, please visitthis way (direction close to the speaker or towards the speaker)at . The shock hasn't subsided, and the second edition of the "247" collection, "247Sport," will be released as soon as possible.

The 247 Sport is based on iconic models such as the 1300JP, 998, and 576, which can be considered the DNA of New Balance, but has been updated in various areas based on the concept of a good fit and comfort. It is designed for a comfortable "24 hours a day, 7 days a week".

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Prior to the general release, pre-sales will begin on February 4 (Sat.) at a limited number of seven stores first.

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To commemorate the launch, artwork by seven artists exhibited at the "247 GLOBAL EVENT TOKYO" held on Saturday, January 7, will decorate the windows of the seven pre-sale stores.

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Original tote bags with designs of each artist's work will be given to the first 50 purchasers at each store.

Each of the seven works, drawn under the theme of "247," is pop and colorful in its own way! In the general store,Scheduled for sale on Saturday, February 11.The "247 Festival" will be held on the following day. Don't miss out on the New Year's "247 Festival"!

Text_Ryo Komuta


New Balance Japan Customer Service Center
Phone: 0120-85-0997

247" Special Contents
betamag.newbalance.co.jp/247

February 4 (Sat.) Pre-sale stores / Window display artists

Beauty & Youth United Arrows Shibuya Koen-dori Store / ERIC ELMS (New York)
Phone: 03-5428-1893 (MENS)

BEAMS HARAJUKU / KATE MOROSS (London)
Phone: 03-3470-3947

BILLY'S ENT Shibuya / KAMI (Japan)
Phone: 03-5466-2432

JOURNAL STANDARD Omotesando / LETMAN (Netherlands)
Phone: 03-6418-7961
betamag.newbalance.co.jp/247/7artists-letman

mita sneakers / CRAIG & KARL (New York, London)
Phone: 03-3832-8346

UNITED ARROWS Roppongi Hills / HONET (France)
Phone: 03-5786-0555 (WOMENS)
betamag.newbalance.co.jp/247/7artists-honet

New Balance Harajuku / FAFI (France)
Phone: 03-3402-1906
betamag.newbalance.co.jp/247/7artists-fafi

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