Without getting into the nitty-gritty of business and sales, the social mood of the past few months has not been a pleasant one for many fashionable people. Stores have been closed for long periods of time and shopping options are almost exclusively online. Even if you have acquired a favorite piece of clothing, the opportunities to show off your best outfit have been drastically reduced due to fewer opportunities to meet people.
In the spring, when the fashion world as a whole was beginning to face such a severe headwind, stylist Ms. Lambda Takahashi quietlyVideo channel on YouTubeThe content of the videos is not unlike the slapstick comedy that many video distributors pursue. The content is not unlike the slapstick comedy that many video distributors pursue, but is rather stoic, offering casual but unobtrusive styling suggestions.
Why did this popular stylist, who has worked on the front pages and covers of famous magazines, with talented artists, and in large-scale advertisements, venture into such a new world? As a new step in this direction, Lambda is in the midst of working with HOUYHNHNM's on a new project. What does a genuine fashion addict, who admits to both himself and others, think about this era?
Text_Rui Konno
Edit_Yosuke Ishii
DELIVERY STYLING, also known as "Delista. The first post was made in April of this year, when the world was in a state of confusion as it entered a period of self-restraint. The subject was "Varsity Jacket.
-I think many people were surprised or surprised that you, Mr. Lambda, started to distribute videos in this way. I am sure you have been asked this question several times already, but could you tell us again how it came about?
One of the main reasons is the Corona disaster, but even before that, magazines were not being picked up as much as they used to be, and every year I felt that there were fewer and fewer places for us stylists to do styling. However, there were always clothes that I wanted to wear and styles that I thought were interesting, so the gap between the two was getting bigger and bigger. So, when I finally became Corona, my assistants and I decided to start something new.
-And that's how you arrived at the method of video distribution?
That's right. But I didn't start out with the idea of creating a YouTube channel. At first, I just went to the park and shot a movie of me on the swings and said, 'Yes, thank you! Hi! I tried various things, such as appearing on the screen while saying "Hi!
-I see that you have tried the royal YouTube route as well (laughs).
"Then we came full circle and simplified things, and what we found was a place where we could provide 'fashion educational materials. I wanted to create a place where people could learn about fashion in an interesting way, gain knowledge, and also provide free information on how-to's and rules that normally cannot be acquired without becoming an assistant.
Each "Delista" episode has a specific theme and styling suggestions. In this video, the theme is "Western" and a wide range of items from vintage to designer and dresses are mixed and matched in every direction! Lambda's style is in full swing.
In the "Military" issue, orange was the key color in the styling. The stylist's unique techniques were demonstrated, such as adding one item to the outfit to change it up.
-I am sure that when Mr. Lambda started YouTube, there were many people who thought, "Why didn't he just stop? I am sure there were many people who thought, "Why didn't he just quit? I don't want to sound very rude, but....
No, no. That would have been absolutely true. But I started it as a platform to archive my own experience, techniques, skills, and knowledge, so in the end, I think it is an extension of my activities as a stylist. I didn't want to become a YouTube star or a fashion blogger.
-It is true that there are many individuals who are disseminating fashion information, but to be honest, many of them do not have much credibility.
I think so. It may sound strange to say it like this, but I think my strength lies in the fact that I can unravel things from a proper fashion perspective, which is different from someone who calls himself a "stylist" and doesn't know who he is.
In this video, the designer practices a challenging pattern-on-pattern style, which consists of an atomic pattern, bias pattern, and glen check. The styling is based on precise calculations, and we can only take our hats off to the designers. It is a good reference.
-Do you feel that there is a difference in the content of your proposals between direct communication by yourself and through media?
I do. With magazines, there are all sorts of restrictions, such as the publishers' follow-up, which is fun and fine, but you have a lot of freedom to send out your own work. For example, you can match "Supreme" with maison, and you can do that with your own clothes. I always want to propose things that people want to wear and buy.
-You also value this kind of reality when styling for magazines, don't you?
That is my intention. But in the future, I would like to show how a button-down shirt and a wide collar shirt look different even if you tie them in the same way, Or, "The way you wear a hat is like this when it's brand new, but it looks like this when you put it on after you let it shrink in water.
-I feel that Lambda's experience of starting her fashion career as a salesperson is very useful.
I think so. I have always wanted to say something thoughtful when I tried on a dress and felt that if I gave the customer a little extra push, he or she would feel confident enough to buy it. I have always wanted to say something thoughtful when I think someone would be confident enough to buy my clothes. I would say, "No, no, no, it's very charming! On the other hand, if a skinny person were to wear it, I don't think it would look good on him. I think it is very important for me to help people find ways to use their individuality and characterize themselves in this way. I want to show them why their clothes and style are so cool.
Brand-specific patterns are also available. The "World's End" times offer realistic styling with a background of British subculture.
-There hasn't been much content that addresses people's fashion concerns with that kind of depth.
A young girl asked me for advice. How do you find a style that suits you? He asked me, "How do you find a style that suits you? But I think it's fun to search for it. You have to try on all kinds of things until you finally find something that looks good on you. Otherwise, you just end up wearing what others give you, and that's not fun. The fun of fashion is to keep digging and digging.
-Is that something that you yourself have experienced?
Yes, that's right. When I was in junior high school, I bought a pair of bell-bottoms because I admired my older brother who was a teamer, but I didn't know anything about them and chose the right size. From there, I started researching how to improve the silhouette of clothes by asking my mother, who was a seamstress, how to do it. I continued to do this even after I joined BEAMS and became a sales associate.
-There have always been stories of core fashion in magazines, but there is a different reality to it.
I think that the detailed discussions in many magazines are superficial rules, and that the true detail is to think more about personalities. I want to talk about how to dress in your own way, such as how much you should shorten the length of pants for your body type, or what would happen if you dared to wear "New Balance" without the "N" mark. I don't mean to speak ill of magazines at all, but I want to be more realistic. I have tried many things in my own way. For example, when I bought a pair of leather shoes, I changed the laces to outdoor ones from Montbell, or when I bought a pair of Supreme Wallabies, I didn't like the crepe soles, so I changed the soles to Vibram soles, and so on. I enjoy the process of making things my own, and I think that by doing so, I can develop my character even further. That's what I hope to convey on my channel.
In addition to styling tips, we also introduce personal items. This video focuses on moccasins, a recent favorite of hers.
-I see. I heard that you are going to do something interesting for "HOUYHNHNM" in the future, but will it be something related to such activities?
Yeah, that's the plan."
-I'm sure clothing lovers will be thrilled.
If you take away my clothes, there is nothing left. There used to be a message on a vintage T-shirt that said, "I don't wanna be a fashion victim," but I want to be the opposite. I want to be a fashion victim.
I feel - it feels very true to life. I'm looking forward to it even more.
"I'm still working on the idea, so I hope to be able to give you more specifics as we go along. "I'm still working on an idea, but I'll let you know what it is as soon as I get it. (laughs)."
-I think they will recognize me as "Stylist L" (laughs). (Laughs) There aren't that many Japanese with L as their initials.
I am also "R" in my family register, but I want to keep my heart like a lamb, so I am "LAMBDA". But I want to keep my heart like a lamb, so I'm LAMBDA.
-Eh! That was the reason!
No, that's a lie (laughs)."
Stylist Lambda Takahashi never loses her love for clothes, her passion for fashion, and her sense of humor. What is this intriguing new project? Stay tuned for further updates!
Lambda Takahashi / Stylist
Born in Tokyo in 1977. After working as a sales clerk at BEAMS, he experienced editing and buying vintage clothes, and studied under stylist Haruhisa Shirayama. 32 years old, he has been active since he started his own business, which is well known to fashion lovers. He is currently designing for his own brand, R.M. Gang.
YouTube:Takahashi Lambda
Instagram:@tkhslmd
