In celebration of Sony's 70th anniversary in 2016 and the 50th anniversary of the opening of the Sony Building, <Sony (Sony)and "THE PARK・ING GINZAThe "Sony ANNIVERSARY PROJECT" was realized in collaboration with the "Sony ANNIVERSARY PROJECT.
The products to be released are just so kitschy that we would like to introduce them all at once.
. First is a series of 1/1-size reproductions of famous Sony machines of the past, which have been replaced by pouch replacements.
. 7 new items in total, including "My First Sony" and other famous machines and items from Sony's history. . The full-size pouches are cute, by all means.
The "WALKMAN®" logo for the Logowear series has been changed from the first product logo and selected logos that have been used in advertisements and other media since the first model in 1979.
Illustrative pop logos adorn coach jackets, tote bags, and more.
, an audio cassette tape "HF," and a T-shirt illustrated from a photograph.
The "S mark," which is a design of the initials of Sony, is a very famous logo that has been used in conjunction with the "It's a Sony" commercial jingle since 1982. This time, two types of T-shirts and tote bags with the "S mark" on the front and the commercial jingle "It's a Sony" on the back are being produced.
The timeless, evergreen logo and unique motifs are frequently seen in this collection, which allows the viewer to appreciate once again the strength of the Sony brand.
Text_Ryo Komuta
The Parking Ginza
Address: Sony Building B3F, 5-3-1 Ginza, Chuo-ku, Tokyo
On sale: Friday, February 10
PARK-ING-GINZA.COM