Aesthetics of two up-and-coming stores meet. The Mood will hold a pop-up at Pulp with exclusive and new items.

When we think of fashion spots in Japan, the Shibuya and Harajuku areas are the first to come to mind, but HOUYHNHNM's also pays attention to local select stores. This is because the space created by owners who venture away from the trend-setting areas and look at the fashion scene from a bird's eye view can lead to encounters with a new sense of values.

In the midst of the ever-changing fashion trends, we propose the "current mood" from Sendai.The mood.is one of these individual stores. They have been steadily increasing their fan base for about a year since their opening, and they are now opening a new store in Shibuya, Tokyo.PULP."The pop-up will be held at

TODAY editionPresented ByThe mood EX sweat "HOW IS YOUR TODAY ?" ¥13,000+TAX

TODAY edition Presented By The mood EX sweat "simulations" ¥15,000+TAX

Exclusive to this event were selections from both The Mood and Pulp stores.TODAY edition.Two sweatshirts by the "How is Your Today" brand. The "HOW IS YOUR TODAY" logo on the relaxed silhouette and the print that pays homage to historical figures incorporate the current mood of each of the three designers. Worn under a coat or down jacket, it will make a strong statement from the chest up.

Also, during the exhibition, pants from YSTRDY'S TMRRW and ChahChah, which are not available at Pulp, as well as pants from OCTOBER, an original brand of The Mood, will be available in new colors. The Mood's original brand "OCTOBER" will also be available in new colors. Whether in Shibuya or Sendai, this event reminds us that good products are loved everywhere.