Football fascinates people all over the world. There are many ways to enjoy football: playing, cheering for your favorite team, and dancing to the spectacular play of the superstars.
However, what is not so well known in Japan is the cultural aspect of enjoying football. For example, in foreign countries where soccer is very popular, it is common to see people wearing soccer uniforms as a fashion accessory, but in Japan, this is still not a common sight.
A new free paper has been created to create a stir in this situation. The name is "FBI©MAG," which stands for "Football is culture magazin.
The main theme of the first issue is futsal, a type of football. While the J-League soccer team is enjoying a boom in popularity, the F-League futsal team is currently suffering from a lack of growth in attendance.
. However, if we look at everyday life, many people enjoy playing futsal after work, for example.
Therefore, this magazine spotlights futsal brands and produces visuals as if they were fashion magazines. Wearing sportswear on the street is visually presented in an excellent way.
In addition, the site offers a wide variety of content, such as history and culture of soccer and futsal, art, and novels, through its items.
From "FBI©MAG," which is quite different from general soccer and futsal magazines, you can clearly feel the desire to give a new interpretation to the concept of football in Japan.
If you are a soccer fan,This site. Please check out the stores where it is available and pick up a copy. At present, the magazine is scheduled to be published twice a year, and features and projects are being planned to liven up the football scene.
