While you can enjoy online shopping with a click of a button, there are some stores that you find yourself frequenting. The space that looks like you are in a foreign country, the displays that change each time you visit, the courteous customer service, and even the small talk with the staff. There is more to shopping in such a well-crafted world than same-day delivery.
Aoyama.Graphpaper.andL'ECHOPPEis the kind of store that makes you want to visit. Opening the door with anticipation and nervousness, facing the racks of clothes, or rushing home with your heavy loot, all bring a sense of excitement.
It has been five years since they first opened their own boutiques. This special collaboration was realized to celebrate their mutual success in building a strong position in the Tokyo fashion scene through friendly rivalry.
Graphpaper x L'ECHOPPE Cupro Shirt Coat With Print ¥55,000+TAX
The shirtcoat is proudly emblazoned with the names "Graphpaper" and "Reshop" and the back print of both. The elegant luster and drape of this shirtcoat are the result of the interwoven cupra.
The weft yarn is a blend of polyester with excellent stretch properties, which makes the fabric as light and comfortable as a shirt.
And stand by for events to check out along with the product. Here is a hint. The image shows Takayuki Minami, director of Graphpaper, and Keiji Kaneko, acceptor of Reshop, in the background.
Takayuki Minami, Director of Graphpaper
Keiji Kaneko, "Reshop" Concepter
In fact, on January 23 (Sat.), the day of the release, a unique event will be held in which Mr. Minami will be the store manager of "Reshop Aoyama" and Mr. Kaneko will be the store manager of "Graphpaper Aoyama" for a day. The distance between the two stores is about 15 minutes on foot. Please visit both shops while you are shopping.
Graphpaper x L'ECHOPPE Cupro Shirt Coat With Print
Release date: January 23 (Saturday)
Stores handled:
Graphpaper AOYAMA
Graphpaper HIBIYA
Graphpaper SENDAI
Graphpaper KYOTO
LʼECHOPPE Seiyama Store
Graphpaper Online Store
LʼECHOPPE online store
*Online release for both stores is Sunday, January 24, from 8:00 p.m.
Graphpaper x LʼECHOPPE 5th Anniversary Event
Dates: January 23 (Saturday)
Location:
Graphpaper AOYAMA *Mr. Kaneko will be at the store until 19:00
LʼECHOPPE ⻘yama store *Minami will be at the store until 20:00
Graphpaper Official Site
LʼECHOPPE official site