NEWS

Translated By DeepL

Aiming for lasting wear, Magic Stick, celebrating its 10-year milestone, presents its best-loved look visuals.

In 2011, the company began to move forward as a collection brand.[MAGIC STICKThe company's sales have been expanding not only in Japan, but also in Europe and Asia. The company's sales have been increasing with each passing season and are now expanding not only in Japan, but also in Europe and Asia.

Spring/Summer 2021, their 10th anniversary, will be a milestone collection for them. Naturally, they are more enthusiastic than ever about the look of the collection. Let's take a look at the freshly delivered visuals.

The theme of this collection is "Habitable Zone.

This means a semi-permanent space where life can survive in astronomy. It is an expression of their guiding principle of aiming for masterpieces for the wearer, rather than trend-oriented manufacturing.

The lineup features a variety of solid garments that reflect the essence extracted from the archives and the mood of today, and the knowledge cultivated over the past 10 years has resulted in a sophisticated street style with a touch of sex appeal.

MAGIC STICK" is also attractive for its diverse collaborations. Continuing from last season, the brand has teamed up with WILDTHINGS. The fusion of classic tailoring and outdoor specs creates urban comfort wear.

A collaborative collection with "RAMIDUS" featuring the "SHIELDEX" security system on clothing and bags is also on display.

It can be said that they are a close team, taking advantage of the connections of "Magic Stick," which has been aggressively working in Harajuku for many years. Even eye-catching leopard prints and jacquard patterns are given a touch of elegance by their hands.

The lineup also includes "CORE," a basic line launched last year. The minimalist designs interpreted from a streetwise perspective lead to clean and contemporary styles for both men and women of all ages.

First delivery starts on Saturday, January 30. The products in this collection will have universal appeal in your wardrobe for the next five to ten years.

INFORMATION

MAGIC STICK 2021SS COLLECTION

Release date: Saturday, January 30
Stores handled:
MAGIC STICK TOKYO
MAGIC STICK Online Store
Other MAGIC STICK stores
Phone: 03-6434-5504
MAGIC STICK Official Site

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