When we look for functionality in clothing, words such as stretch, toughness, quick-drying, and "comfort" come to mind.
However, coloring to enhance the face and silhouettes to cover the body shape are also functions that clothes can provide. It seems to me that everyone has experienced the idea of using clothes to compensate for a complex.
Such is the pursuit of function as decoration, a brand from Osaka that was launched in 2018![Claire] Atta.. The concept of "clothes that are not restricted by age or gender" will continue this season with beautiful and practical garments.
The majority of the lineup consists of neutral silhouettes that completely cover the lines of the body. This is created by reconstructing clothing with a three-dimensional structure that follows the lines of the body, using a flat pattern and straight cutting to wrap the body. This allows the wearer to enjoy a free and unrestricted look that is not restricted by body shape or gender.
What adds individuality to this neutral silhouette is the "kimono culture" that lies behind its creators. The originality of "Ata" is born by incorporating the patterns found in kimono and kimonos into everyday wear.
While maintaining the originality of the brand, this season's linens, cottons, and botanical-patterned polyesters give the garments a lightness that is typical of spring and summer. Natural colors such as ecru, aqua, and sage green, inspired by the natural world, add a touch of elegance to the minimalist look.
All are one size fits all. The meticulously calculated silhouette shows a variety of expressions depending on the person who wears it. Roll them up, tuck them in, or open the buttons. ...... Please welcome them into your wardrobe and take your time to experiment with the many different ways they can be styled.
