NEWS

Translated By DeepL

Leave it to Gramichi Performance for the coming spring/summer. The new collection blends in with the city and nature.

GRAMICCI" has been expanding its field of activity from the mountains to the city and from Yosemite to the world.

Its high-end line "Gramichi Performance" was born in 2019. Since then, under the concept of "confronting nature freely," the brand has been pursuing clothing that mixes functional materials with an urban essence.

GRAMICHI PERFORMANCE has just released its Spring/Summer 2009 collection. The lookbook has just arrived , so let us introduce it to you.

. As mentioned above, they all have an urban look that blends in with the city. The silhouettes are a bit loose, and the finish is in line with the "relaxed" element of the "With Corona" era.

Of course, it can also be used for camping, mountain climbing, bicycling, and other situations that require intense movement.

The specs are made possible by a variety of functional materials, including GRQD ®️ Active, which boasts water pressure resistance of over 20,000 mm and moisture permeability of 15,000 g/m2 .

. This is a perfect choice for the discerning person who wants to wear a superior design at any time of the day. . Incidentally, all materials have been replaced with sustainable raw materials this season, making these items earth-friendly as well.

. I have explained a lot, but I am sure that there are similar items available from other brands. So, what is the reason for Gramichi Performance's popularity?

One of the reasons for this is that the company's roots are in climbing. For example, the pants are equipped with details for climbing, such as a "gusset crotch" that allows the legs to open 180 degrees naturally and a "webbing belt" that allows the waist to be adjusted with one hand.

As with military and workwear, designs developed for specific purposes also have a fashionable role. This functional beauty may be what attracts many people.

To celebrate the release of this new work, a pop-up will also be held at "Isetan Shinjuku Men's Building" from February 3 (Wed.) to 16 (Tue.). Don't miss this opportunity to purchase the new spring/summer collection before anywhere else.

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