Since 2016, JoonG-Star RAWPharrell Williams, a partner of the "Head of Imagination," has launched an unprecedented campaign under the theme "Head of Imagination.
This campaign celebrates the launch of G-Star ELWOOD X25, a pair of the brand's iconic 3D jeans, ELWOOD, which is celebrating its 21st anniversary and has been dropped in 25 colorful, pop prints. Inspired by traditional patterns and motifs from around the world, these pants are a gem that allows you to assert your identity and individuality depending on which one you choose.
According to Pharrell, "These 25 prints are an expression of true creativity. They give the wearer the freedom to choose, and in doing so, to make strong decisions about who they want to be and what they want to wear. I see. Expressing and giving shape to one's individuality can be difficult, but perhaps it is easier to take on the challenge when it comes to what one wears.
In Japan, the men's line is available in 25 colors for 20,000 yen, and the women's line is on sale for 18,000 yen, with pop-up shops scheduled to open in Tokyo, Osaka, and Nagoya on March 1 and later. Many people will want to check out all 25 colors. The pop-up schedule is as followsthis way (direction close to the speaker or towards the speaker)From. Please explore your own way of self-expression.
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G-Star International
Tel: 03-5765-3301
www.g-star.com/ja_jp/elwoodx25
