Is analog better, or is digital better? It is a dichotomy that we often see, but each has its own charm, and it is difficult to choose one or the other.
For example, when it comes to watches, many people like the classic analog design, but are also attracted to the functionality of smartwatches.
The latest product from SKAGEN, a lifestyle brand founded in Denmark in 1989, is a solution to this problem.
SKT3002
JORN HYBRID SMARTWATCH HR (42mm) ¥28,000+TAX each
Named "JORN HYBRID SMARTWATCH HR," this hybrid smartwatch packs smart functions into an analog watch design.
On the outside, it is an analog watch from every angle. With its minimalistic and neat design characteristic of Scandinavian watches, it will work well with any style.
And it is interesting to note that despite this appearance, the functions are smart. The customizable dial layout, background image, and other features can be arranged to your liking. You can change them according to your mood of the day.
Another appeal of the device is that it can be used as a wellness item. The heart rate sensor can record heart rate, activity, and sleep, which can then be viewed on a smartphone app.
The Fitness Challenge feature allows you to track the progress of your friends' activities in real time, so you can enjoy competing with each other to exercise, which is something you tend to neglect.
Some people may think that charging a smartwatch is a hassle. However, this watch can be used for up to 2 weeks on a single charge, and it charges about 80% in 50 minutes. This means you don't have to worry even if you forget to recharge the battery.
A total of five colors are available. Two case sizes are available, 42 mm and 38 mm, making it the perfect gift for a loved one as a pair watch.
The straps are also one-touch interchangeable, so you can find the style you prefer.
JORN HYBRID SMARTWATCH HR, which embodies the Danish concept of "hygge" (cozy time), is now available at Skagen's directly managed stores, official stores, and other retailers.