The new Prada is here. A pop-up event featuring limited items is now being held at Isetan Shinjuku.

Prada has made a new start with the appointment of Raf Simons as co-creative director. Many fashion lovers have been watching to see how Raf Simons will add his own twist to the elegant style that Miuccia Prada has established.

Prada will open a special pop-up store "Prada Symbols" for women and men at Isetan Shinjuku.

The lineup this time includes clothes, bags, shoes, accessories, and other items incorporating graphics from the Spring/Summer 2009 women's collection. Fans of the brand must not miss out on the many limited items that can only be purchased here, as well as items that are on sale in advance.

Please look at the women's items first.

Tote bag ¥190,000+TAX (tentative price)

Tote bag ¥155,000+TAX (tentative price)

Pouch ¥52,000 +TAX (tentative price)

Hat ¥59,000+TAX (tentative price)

Sneakers ¥101,000+TAX (tentative price)

The bag with bold dot prints is an eye-catching item that will be sold at "Isetan Shinjuku" in advance. Pouches, hats, and sneakers of the same design will be available as pop-up limited items.

The design makes full use of the three elements of pattern, brand logo, and graphics to create a simple yet humorous design.

Prada Cleo ¥270,000+TAX each (tentative price)

The iconic new Prada Cleo bag is now available in new pastel blue and beige colors. The exquisitely nuanced colors are softer than the previous models and are perfect for the upcoming spring season.

Then we introduce men's items.

Backpack ¥197,000+tax (tentative price)

The new backpack, which will go on sale first, features artwork by Peter De Potter, a close friend of Raf. This is a perfect blend of Prada's high quality products and Raf's well-known youth culture.

Tote bag ¥125,000+TAX (tentative price)

Pouch ¥59,000+TAX (tentative price)

Sneakers ¥104,000+TAX (tentative price)

The men's line also includes tote bags, sneakers, and pouches with dot patterns. If you are looking for items that accentuate your daily life, we highly recommend these items.

We can't show you everything here, but you can also find a wide range of other clothing, including T-shirts, parkas, sweatpants, pajamas, and more.

The women's pop-up will be held at "The Stage" on the 1st floor of the main building of Isetan Shinjuku from February 10 to 23 (Tue), and the men's pop-up will be held at "Promotion" on the 1st floor of the Men's building of Isetan Shinjuku from February 17 (Wed) to March 2 (Tue). Don't miss this chance to enjoy the new "Prada" at an early stage.