Shiseido Men renews its brand. Men should check out the new skincare and makeup items.

Men don't need skin care! Gone are the days of "Men don't need skin care!" Nowadays, it is basic for men to take care of their skin. Even makeup is no longer the exclusive domain of women.

To begin with, men produce more than twice as much sebum as women, yet their skin contains less than half the amount of moisture. . In short, their skin tends to be shiny and dry. On top of this, men's skin is stressed by shaving every morning, so they need to take even better care of their skin than women do.

That's why it underwent a renewal this spring.SHISEIDO MENWhy don't you rely on the With cosmetics that have been updated in both quality and function, and makeup items that are new to the series, the lineup has no blind spots in any direction.

SHISEIDO Men UltimuneTM Powerlifting Concentrate 30ml ¥7,700 in TAX

This serum is the core product of "SHISEIDO MEN. It is a men's version of the best-selling product from Sysaidou, and contains triple Camellia sinensis GL extract technology that approaches the skin in three directions: defense, balance, and recovery. It also reduces the appearance of fine lines and wrinkles caused by dryness, and is recommended for those with dry skin.

SHISEIDO Men Face Cleanser 130g ¥2,750 in TAX

The creamy, foaming face cleanser doubles as a shaving foam. It cleanses cleanly and removes the causes of acne and stickiness from deep within the pores. It also removes light makeup, so there is no need to worry about sunscreen remaining on the skin.

SHISEIDO Men Moisturizer EG 100ml ¥4,400 in TAX

If you are concerned about dryness after washing your face or shaving, cover it with a milky moisturizer. Camellia sinensis GL extract, which is effective against skin irritation, quickly penetrates the skin and instantly replenishes moisture. Its light texture also eliminates any stickiness after skincare.

SHISEIDO Men Vibrant BB Moisturizer 40g ¥4,400 in TAX

Leave UV protection to this BB cream. The cream, which blends well with various skin tones, not only functions as a sunscreen, but also evenly covers skin problems such as dark circles, blemishes, redness in pores, acne scars, and even blue whiskers. It also contains Camellia SD extract for long-lasting hydration.

SHISEIDO Men Lip Creator 2g ¥2,750 in TAX

This lip balm with SPF protects lips from dryness and UV rays. The lineup includes two types: colorless and tinted.

SHISEIDO Men Targeted Pencil Concealer 4.3g ¥3,850 in TAX

Concealers are effective for acne scars and dark circles that do not heal easily. It has a natural finish, yet it covers the problems you are concerned about. The pencil type allows for quick application and spot use.

SHISEIDO Men Eyebrow Fixer Duo 2ml ¥2,750 in TAX

Eyebrows control the impression of the face, and eyebrows can be freely controlled with an eyebrow brush. The pencil at the tip is used to shape and color the eyebrows, and the brush with coating gel is used to adjust the flow of hairs. The product is available in two colors, black and brown, so choose the one that matches your eyebrow color and hair color.

I've introduced the zoo so far, but I have one more announcement to make at the end.

In conjunction with the renewal, a partnership agreement with the prestigious Spanish soccer club FC Barcelona was signed in February of this year. The contents focusing on the lifestyles of top players, including captain Sergi Roberto, who has been appointed as the brand ambassador, are now available on the website.Home PageThe cosmetics and contents are sure to attract worldwide attention. We can't miss out on the cosmetics and contents of "SHISEIDO MEN," which seems to be attracting worldwide attention.