Art director Tetsuya Nagato has been involved in conceptual projects in the fields of art, fashion, and music since the late 1990s . . and "yutori," an online fashion business role model led by young entrepreneur Takanobu Kataishi.
At first glance, the two seemingly contradictory brands joined hands to launch "genzai.
The concept of making clothes is "the present" as indicated by the brand name, and "escape" from it. The present is a moment. The next moment is already in the past, so let's not stay there, and while confronting the absurdity of the world, let's finally run away from it. And then we will free ourselves, and beyond that, we will see a new creation.... It is super conceptual.
The first visual features rapper OZworld, and will go on sale on March 27 (Sat) at 9:00 p.m. on the "genzai" instagram account for a total of five items, including T-shirts and long T-shirts.
There is no such thing as a generation gap here. Both are connected by overwhelming creativity, and their sensitivities collide with each other's. . . Just because the canvas is clothing, everything that is created is art. . We hope to see you again in the future.
