The legend returns. ETS. MATERIAUX, which was once considered a famous restaurant, will be revived in Shinjuku after 13 years.

Do you know the famous and well-known restaurant "ETS.MATERIAUX" that used to be located on Shibuya Fire Street?

Sympathizing with the style of a certain store in Paris, which every clothing lover loves, the store was opened in 2003 to pursue the history and tradition of European men's fashion, as well as quality and functional beauty.

The elaborately designed interior and exterior, as well as the selection of items for the connoisseur's taste, made the store unique in every respect in the Japanese fashion scene, and it was loved by connoisseurs throughout the country.

An example of a selection would be.

Alden" mainly in modified lasts, "Birkenstock" in narrow lasts, dead stock of European workwear and military wear, and handmade tableware from "Astier de Villatte" made in the old-fashioned way with French soil, etc. Astier de Villatte" handmade tableware made from French clay using traditional methods, and more.

I am amazed at the taste with which this editing was done almost 20 years ago.

Such a legendary store will be reborn as a single brand under the direction of Keiji Kaneko, who was the buyer at the time.

MATERIAUX" will be designed by Yuya Uta, designer of "outil," and Keigo Murakami, designer of "blurhms," together with the director, Mr. Kaneko.

Inheriting the words "healthy, comfort, and relaxation," which were also used at that time, the concept of "ageing leads to comfort and perfection," we trace back to the time when clothes needed in the modern age were created, and redefine the essence of daily wear.

In the future, the company plans to form partnerships with highly sensitive select stores nationwide to deliver daily wear that can be worn for a long time, but at the same time, it has also created a place where the world view of "ETS.MATERIAUX" can be expressed with a high degree of purity. This time it is Shinjuku.

The legendary store, whose name you have probably heard of at least once if you are a clothing lover, will be revived in its best form in the world of 2025. The shop will open on Saturday, March 27.