The ideal denim envisioned by the creator. G-Star Row's seasonal campaign has started.

"Perfect denim". It is not an exaggeration to describe it as such.G-Star RAWThe following is a list of the most common problems with the

The global campaign "Hardcore Denim," which proposes their ideal form, has started again this season, following last season's campaign. The campaign pays homage to materials, culture, history, and craftsmanship, and the recently released movie shows a series of hardcore denim styles.

They all have a strong and fearless appearance. Even denim-on-denim, which is a difficult task, looks stylish because of the silhouette that fits well with the body and the fine detailing work.

From here, let's focus on the items that had an outstanding presence in the movie.

TRIPLE A STRAIGHT JEANS ¥24,200 in TAX

This pair is inspired by the slim silhouette of the 50s, when denim was first recognized as a fashion item. The timeless straight leg provides a comfortable fit. Designed with a high waist, it looks great tucked in with a top.

SCUTAR 3D TAPERED JEANS ¥27,500 in TAX

This tapered denim falls somewhere between slim and straight. Tough yet practical details include reinforced square back pockets, hidden pockets, and low-positioned belt loops.

GRIP 3D RELAXED TAPERED JEANS ¥25,300 in TAX

With a generous waist and bold tapered shape, this is a regular fit that will fit any body type. The black base is blended with gray to create a three-dimensional feel and chic texture. Even those who prefer wide pants may find these easy to wear.

All of the materials used are sustainable. Recently, G-Star Row also launched an initiative to reduce the amount of plastic bags used for packaging when shipping items from its online store. G-Star Row's ideal denim is not only comfortable to wear, but is also good for the environment.