Wearable eyeglasses. In 1972, EYEVAN launched this concept with the hope that people would enjoy glasses as a fashion item, which had a strong negative impression as a device for correcting eye sight.
Ivan opened its flagship store, EYEVAN Tokyo Gallery, on Kotto-dori in Aoyama, Tokyo. The architectural design is a cross between a Japanese row house and a small American factory, and the interior is designed to provide more space for props than for products.
Inside the store, explanations of the background of each frame design and clothing that matches the style of the glasses are displayed. As the name suggests, the store plays the role of a gallery, adding new value to the eyeglass purchasing experience.
Here we introduce some of the products that will be on display at the EYEVAN Tokyo Gallery, including the new models of the "EYEVAN 2021AW 6th COLLECTION," which will go on sale in advance from April 16 (Fri.).
This collection, born from the new lifestyle of the Corona Disaster, features eyewear that should be with you when you are absorbed in movies, music, and reading. Designs that use objects in the room as their source of inspiration are scattered throughout the collection.
For example, the "LOUIS" here, which combines a clear frame and beta-titanium temples, has temple ends that are inspired by classical guitars and old folk instruments.
JOHNSTON", which usually has cloisonne on the rim, is arranged in a simple way. It is now available in a minimalist, limited edition color.
Incidentally, the design of the hole in the bent part of the bridge is a very rare technique that only one craftsman in Sabae, Fukui, the holy land of eyeglass manufacturing, can realize.
The "BALURE-SUN" was inspired by two very different types of eyewear: safety glasses from the 30s and 14k reading glasses from the early 1900s.
. The curved metal frame, the laser-punched modern, and other details make this an original piece that is full of attention to detail.
The French vintage style "AVALON" is clad in a bold checkerboard pattern. Incidentally, the inspiration for this pattern came from the Paris collection, where the design team actually visited.
It was created by the prestigious Italian company Matskelli , and has a special pattern of overlapping blocks in three dimensions.
Even now, about half a century after the birth of the brand, the "eyewear as a fashion item" is still alive and well in the minds of "EYEVAN. To experience it for yourself, it's best to visit "EYEVAN Tokyo Gallery". The new "EYEVAN 2021AW 6th COLLECTION" will be on sale from April 16 (Fri.).
