Lip, a kitschy, elegant watch from France. It's just the right pop for spring.

¥59,400

Do you know LIP, a leading French watch brand founded in Besançon, located in eastern France adjacent to Switzerland, in 1867?

Also known as the "President's Watch," it was the favorite of former Presidents Charles de Gaulle and Macron, and has been presented to former British Prime Minister Churchill, former U.S. Presidents Eisenhower and Clinton, and has been loved by many famous people to this day. The watches are still carefully assembled one by one at the Besançon factory.

Introducing the Mach 2000 series, which has been a long seller since its introduction in 1974 and has a unique form.

¥59,400

¥59,400

The black dial is accented with a yellow, blue, and red spherical crown and white hands.

¥25,300

¥25,300

This one has a minimalist design with a chic metal body and leather contrasting beautifully.

A moderate pop of fun with a watch is just the right amount of escapism for today's market.