Golf used to have a negative image among young people, such as being "old manly" and expensive. However, after the Corona disaster, such impressions are a thing of the past. We hear more and more news that more young people are taking up golf as an outdoor sport that allows them to avoid the three densely populated areas.
Munsingwear, the world's first golf wear brand, is riding the momentum of this trend with three new topics.
In addition to the launch of the new line "Munsingwear Grand-Slam," "Original Penguin by Munsingwear," which has been available only overseas, will make its first appearance in Japan. In addition, collaborative items will also be available.
The concept behind the "Munshingwear Grand Slam" is "Old Meets Technology," a fusion of the latest technology with the good old details of items from the 1955s to 1970s, The identity of the brand is reinterpreted from a modern perspective.
For example, as you can see, the polo shirts, which are synonymous with the brand, are oversized with sloping shoulders, as if to capture the current fashion atmosphere. The iconic penguin, Little Pete, is accented with graphics and lines on the sleeves.
The raglan sleeves that expand the range of motion around the shoulders and the chest pocket, which is rare for polo shirts, certainly reflect the heritage of "Munshingwear".
On the other hand, this polo shirt is traditional in both design and silhouette. This exquisite nattiness has a depth of nostalgia that matches a variety of styles, such as American casual and street. The playful bowling penguin logo is also a key point.
The T-shirt is finished in a modern size for a relaxed atmosphere. Yet the sleeves and hem are ribbed, subtly incorporating golf-wear design features. The design can be worn by itself regardless of gender, and will surely be an active part of the upcoming summer season.
A raglan sleeve type will also be available in the same design.
This is the first time that Original Penguin by Munshingwear has landed in Japan. The lineup includes items that can be worn more casually in everyday life.
All of the designs are perfect for the tropical summer season, with graphics such as hula girls, hibiscus, and surfboards, and boldly colored border patterns.
In addition, a collaboration sneaker with the Italian sneaker brand "SUPERGA" is now available. The base model is the brand's classic "2750.
Made of high-quality canvas, the "2750" has a retro and elegant atmosphere, and is known as a sneaker often worn by celebrities at European resorts.
Golf, the origin of "Munsingwear," is also a sport that is enjoyed at resorts, so in a sense, this is a collaboration between brands that are positioned in the same context.
The outsole, which is made of rubber from Pieris, a company that also produces tires for F1 sports cars, boasts excellent grip. As a symbol of this collaboration, the Munsingwear logo is engraved on the heel patch.
The second collaboration item is a triple name with L.L.Bean and SHIPS. L.L.Bean's standard tote bag is embroidered with the iconic Little Pete.
Moreover, Little Pete, which usually faces left, faces right in this work. This is a logo that only "Ships" is allowed to use, making it a special item.
Designed to be used regardless of your style, it is sure to come in handy if you have one of these in your possession. It is available in three sizes (large, medium, and small), so you can choose the one that best suits your lifestyle.
The new line "Munsingwear Grand Slam" and "Original Penguin by Munsingwear," which will make its first appearance in Japan, will go on sale at the flagship store "CLUB HOUSE GINZA" and "ZOZOTOWN" from April 21 (Wed). On the first day, a 12-hour limited time sale will be held, so if you are interested, be sure to check it out.
