From Denmark, the country of Hygge, comes a solar-powered watch that ticks away the time in a luxe way. Spend a healthy summer with SKAGEN.

The impact of the self-restraint is immeasurable, but fortunately for our daily lives, it provided a good opportunity for everyone to reflect on themselves.

It is precisely because of this that I would like to focus on Denmark, a country with the custom of "Hygge," a comfortable way of living and cherishing time with family and friends, and a manufacturing company that draws inspiration from this custom.SKAGENIt is.

The sophisticated Scandinavian design and the open-minded, sociable atmosphere that is part of the national character of the Scandinavian people. Skagen clocks have a warmth that seems to snuggle up to you.

Now that they have sent us their 2021SS collection, let us introduce it to you.

From left to right: SKW6739 (leather strap), SKW6740 (leather strap), SKW6741 (SS mesh bracelet), SKW6742 (SS mesh bracelet) ¥27,500

This model has 12 round graphics running around the edge of the dial, and the numbers and brand name are plainly arranged. Modern and simple, but with a hint of humor.

At first glance, they may look like ordinary watches, but in fact they are all solar-powered watches. Because they are powered by sunlight, they do not require troublesome battery replacement and can be used for a long time, making them sustainable.

The original idea came from the Danish summer lifestyle. In Denmark, where winters are long, summer is the most active season. The days are sunny and the hours of daylight are extended until around 10:00 p.m., which inevitably means that people spend more time in the sun. This watch reflects the spirit of enjoying this precious time of the year.

Denmark is also a country that takes a progressive approach to environmental issues, covering more than half of its domestic electricity consumption with solar and wind power and focusing on the development of renewable energy. A watch that is powered not by batteries but by energy from nature is an ideal product in this context.

The men's item features a thin case thickness of approximately 9mm. This smart piece will go well with both street clothes and suits.

Also available in women's items, these are made of mother-of-pearl (MOP) and give a dainty impression.
From left to right: SKW2979 (SS mesh bracelet), SKW2980 (rose gold mesh bracelet), SKW2981 (leather strap) ¥27,500

Hygge" means "cozy space" or "happy time," while "rücke" means "happiness. Skagen's solar-powered watches are sure to help Japanese people across the ocean enjoy their time together.