A unique collaboration between Seiko and Masterpiece. A limited edition of 700 watches in Japan has been launched in pursuit of functional beauty.

Today, everything is becoming smarter and smarter. Of course, this wave has reached the watch industry as well, and smart watches are becoming more and more prominent by the day.

However, even amidst such a situation, the popularity of analog watches is still deep-rooted. The dial and hands display the time, the "click" sound when the hands move, the perfection of the product, etc. I believe that watch lovers around the world are attracted by these attractions that outweigh convenience.

As a first step toward analog watches, why don't you try a watch made in collaboration with Seiko, which boasts 140 years of history, and the bag brand Master-Piece? Two limited edition models will be released by this unique tag team.

SBTM309 ¥63,800

This new line incorporates the concept of the "NEO WORK" collection, Masterpiece's business line that proposes a new normal bag lifestyle for the diversifying business scene.

Available in two colors, all-black and all-silver, both have a minimalist finish that is suitable for both business and casual occasions.

If you look closely at the dial, you will see a detailed pattern. This pattern is inspired by the weaving pattern of the fabric used for "Masterpiece" bags.

The case is 39.8 mm in size to ensure legibility, yet the thickness is kept to a minimum for a stylish impression. The watch successfully combines functionality and design.

SBTM301 ¥58,300

The second hand, created especially for this collaboration, is based on the "Masterpiece" brand logo. The second hand is accented with yellow, and is designed in a special curved shape like the letter "m." The design is not just for show, but also for fun.

The watch is equipped with a movement with solar charging and radio wave reception functions, so there is no need to set the time or replace batteries, which is a nice feature for a daily-use wristwatch.

The back cover is a special specification only for the collaboration model, engraved with the brand names of both parties.

Yuki Furuya, Director of master-piece

Koki Furuya, director of "Masterpiece," commented on the collaboration as follows.

Masterpiece" pursues functional beauty in daily life through bags, and we are honored to be involved in this project with "SEIKO," which has created many masterpieces. Together with Seiko, we have expressed the world view of "NEO WORK," one of the aspects that Masterpiece stands for. We hope that you will share this watch with us and mark the time in the new era to come.

In addition, "The Kroc House Novelty Campaign" will be held. Purchasers of the collaboration model will receive an original pouch made of the fabric used for the "Masterpiece" bag. Please note that you cannot choose the color of the pouch.

The watch will go on sale on June 25 (Fri.). It is limited to 700 pieces in Japan, so those who are interested are recommended to check it out as soon as possible.