SWATCH" is a representative of casual watches. The colorful, pop designs and affordable prices of these timepieces have overturned the conventional concept of Swiss watches, and have created a worldwide boom.
Swatch's new flagship store recently opened in Harajuku, Tokyo. To commemorate the opening, live performances by various artists will be held at "Swatch Store Harajuku" for four weeks.
For the first installment, coming up on Thursday, June 17, FKAK of the DJ unit "LAZY BOYS" and NINA , a DJ with a unique sense of fashion and ability, will play. Live music will be performed by LEON FANOURAKIS, a young rapper who is taking the scene by storm.
The event will also feature a newly shot skate movie, and is expected to be a strong expression of the relationship between "Swatch" and street culture.
Upcoming live performance dates are scheduled for Friday, June 25, Friday, July 2, and Friday, July 9. At this time, it has not been announced which artists will appear, so stay tuned for further information.
