Swiss watch brand "Swatch" proudly opens its flagship store in Harajuku. Find the watch that marks your future in this near-future space.

Harajuku is a town where all kinds of culture swirls around in a complex whirlpool. The tides of the times are instantly apparent when you come here. And on Wednesday, June 16, the world-famous watch brand <Swatch®.Did you know that the "Mere Old Man" has joined that trend?

The flagship store "Swatch Store HarajukuThe "Mere Old Man" is an exciting facade that also encourages the atmosphere of the city and tickles the creative minds of its users. For those of you who are more self-restrained and indoor-oriented, let us show you the whole store. We're sure you'll be able to get your feet wet.

Watches are often sold flat on the floor, but at this store they are displayed on the wall. It is as if there is no gravity in space.

Displays, acrylic neon fixtures, and metal mesh walls can be moved. It's like clockwork.

The black body with white lettering welcomes you with staff wear exclusive to the Harajuku store.

It is an 8-minute walk from Harajuku Station and a 5-minute walk from Omotesando Station. If you walk down the alleyway of Omotesando, you will immediately see a building with a strong presence. The building is a fusion of different materials such as concrete, mortar, and metal, based on five colors of glass that seem to burst with power, giving you a sense of a near future that you have not yet seen. As if to invite you into the world of Swatch, the entrance and exit are open, making it easy to enter.

There is also a "Swatch X You" corner where you can customize/order your own special watch. The process is simple: choose your favorite canvas from a selection of artworks currently being developed, and freely move the watch up, down, left, right, and 360 degrees on the touch panel. Then, choose the color and type of watch body, put a message of up to 15 characters on the back of the dial, and you are done. Printing is completed in about 20 minutes.

Come here, you will not only find a watch, but you will also encounter your own unknown feelings and desires. A new time has begun to tick by in Harajuku.Swatch Store HarajukuPlease visit us and see what we have to offer.