Blanc holds a pop-up at Isetan Shinjuku with new products. In summer, if you don't wear sunglasses, you will get sunburned and lose money.

It is said that sunscreen cream alone is not sufficient to protect against summer sunburn, and that ultraviolet rays entering through the eyes can cause spots and freckles.

If you are looking for fashionable eyewear while protecting your eyes from UV rays, the eyewear brand "BLANC" is a definite choice.

Blanc will hold a pop-up event at Isetan Shinjuku Men's Department Store from July 21 (Wed).

For the fourth time, the lineup includes standard models, the global line "817 BLANC LNT," which was launched last year, and new models with light-dimming lenses.

This is a rare opportunity to see the full line at once.

B0021 Before dimming

B0021 After dimming

While the common dimmable lenses change from clear lenses to dark tones, "Blanc" uses original dimmable lenses with a light color.

This means that you can enjoy the 2-way use of colored lenses with a faint expression indoors and slightly darker lenses outdoors.

This would work well even with a mask on.

B0021 Before dimming

B0021 After dimming

B0021 Before dimming

B0021 After dimming

B0021 Before dimming

B0021 After dimming

B0021 Before dimming

B0021 After dimming

LEATHER ROUND ZIP GLASS CASE ¥26,400 each
COLOR：BLACK, BROWN

The eyeglass case made of cowhide leather is designed for ease of use and can be hung from the neck or worn diagonally.

The brand's first accessories such as eyeglass cases and glass cords will also be sold in advance.

The blistering heat has finally revealed its true nature. Find a summer partner before it gets into full swing.