The streets of Tokyo are filled with an extraordinary atmosphere, with traffic restrictions and security guards patrolling the streets. The sports festival will soon begin.
The world is full of news that is buzzing with excitement, but there is a news that blows it out of the water in the coolest way possible.NIKEI received this from the company.
This is a collaboration with four pairs of world-class brands. The collections were created by taking the limitless possibilities of sports and athletes and incorporating the essence of their specialty, fashion. Let's take a look at them one by one below.
NIKE × UNDERCOVER
Vintage basketball style is fused with elements of Japan's unique street ball culture. Red and black colors coexist in this uniform-based wear. The dynamic photos of scenes during play are also noteworthy.
NIKE × AMBUSH®.
Emphasizes performance in sports. The color palette is inspired by Tokyo, and the graphics are effective in conveying a sense of speed. The visual of running through the dark night foreshadows the near future, and is a typical Ambush® solution.
NIKE × OFF-WHITE™️
This bold collection focuses on people watching sports. The visuals are trans-dimensional and mysterious, combining the future of art and performance apparel.
NIKE × sacai
Here is a comment from the designer, Chitose Abe. The design is a cross between sacai's design code and sportswear, with a simple yet unexpected silhouette that can be worn not only in sports but also in everyday life."
By incorporating the human body in sports, the collection has developed into a new realm that could not be reached by ordinary fashion. This is probably due to the support of Nike. The above items will be released sequentially during the summer season.
