NEWS

Translated By DeepL

MA, a new collection by Bodhi designer Rin Mizutani and Firsthand, launches.

BODHI, launched in 2018, is a unisex brand that designs authentic items such as sweatshirts and parkas with the highest quality material, white cashmere. It is a unisex brand.

The collection "MA FIRSTHAND by Satoshi Mizutani" was launched by Satoshi Mizutani, who works with Bodhi, and the concept store "Firsthand," which focuses on "sustainable," "fashion," and "art.

The theme of the brand is "Good things have a sense of distance. The brand extracts the beauty of contrasting things, such as "analog and digital" and "traditional and cutting-edge," and proposes a style that mixes the two.

In its debut season, the brand focuses on sporty set-ups with bright contrasts and cut-and-sew garments accented with embroidery on the chest. The sustainable approach is also noteworthy, as all items come with a reusable clear pouch, allowing customers to take them home without the need for a shopper.

MA FIRSTHAND by Satoshi Mizutani" gives the impression of being environmentally friendly, but not too dusty and with just the right amount of edge. This is what comfortable clothes are all about.

INFORMATION

MA FIRSTHAND by Satoshi Mizutani

Stores handled:
Firsthand RAYARD MIYASHITA PARK
FREAK'S STORE ONLINE
ZOZOTOWN
Firsthand official site

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