Have you heard of the brand ERL? The designer is Eli Russell Linnetz. He is a multi-creator who has directed music videos for Kanye West, designed sets for Lady Gaga's tour, and worked as a photographer for the Kardashian family.
The brand launched by Linetz has won fans with its designs that encompass the free air of Venice Beach, California, where his atelier is located. Last January, he presented his first collection with the help of "Dover Street Market," which has already attracted attention from core fashion lovers.
Under these circumstances, COMME des GARÇONS PARFUMS approached ERL. ERL produced a perfume called "ERL Sunscreen.
ERL SUNSCREEN EAU DE TOILETTE 50ml ¥13,750
The concepts are "fleeting memories of a nostalgic summer," "cold ocean water splashing on the skin under the warm West Coast sun," and "the scent of Venice Beach. The intent of the production can be seen through the sentences, which seem to be taken from a passage in an American coming-of-age novel.
The key aroma is fresh, with the sweetness of coconut and the spiciness of cedarwood. This little hidden taste becomes addictive afterwards.
The bottle has the word "SUNSCREEN" printed around it. And the packaging is made of the same beat board material that we all had to deal with in our school days.
LINETS' mischievous bottle is finally ready. Following last year, you may not be able to enjoy summer to the fullest, but you can still enjoy the vacation mood with a splash of fragrance.
