A pop-up store by OR NOT is now being held at Daikanyama Tsutaya. Rare and hard-to-find books are now being collected.

OR NOT" is suddenly gaining attention as an e-commerce platform that offers archived pieces from designer brands and as a media outlet that publishes original editorial articles.

The pop-up bookstore curated by "OR NOT" will be held at Daikanyama Tsutaya for three weeks only.

The lineup changes weekly for this bookstore project.

The first week focuses on the 90s and 00s. The focus will be on books by famous fashion designers such as Hedi Slimane, Kim Jones, Rei Kawakubo, and Raf Simons, as well as domestic and international magazines that feature them.

Some of them are hard to find on the secondary market , so we recommend that you try to pick one up.

For the second week, we will be featuring back issues of "High Fashion" and "Mr. High Fashion," magazines published by Bunka Publishing Bureau, which captured the dawn of the fashion world in the 90's and 00's, and are a must-see.

And for the third week, we have a lineup of magazines featuring brands that were at the center of the Urahara boom, such as Undercover and Number (N)ine. Now that designers influenced by Urahara are leading the fashion world, it is very valuable to know what was going on at that time with a real sense of atmosphere.

Through magazines and books from the 90s to the 00s, the bookstore has become a valuable compendium of the origins of the current mode scene from a multifaceted perspective.

For those who know those days, it will be nostalgic, for the young, it will be fresh, and for any fashion lover, it will surely be enjoyable. The exhibition will be open from August 27 (Fri.) to September 17 (Fri.), and will not be sold through EC, so be sure to take precautions against infection and visit the Daikanyama Tsutaya Bookstore.