The Row holds a pop-up store at Isetan Shinjuku. Feel the ultimate quality and unfathomable elegance.

The Olsen sisters founded the company in 2007.THE ROWThe brand started out by making luxurious T-shirts. It is no wonder that the brand got its start by making luxurious T-shirts, and the lineup includes beautiful and elegant clothing that enhances the lines of the female body.

The men's collection, which began in 2018, also maintains the same beliefs, but shines with fine fabrics and advanced tailoring techniques.

The Row" will hold its first men's pop-up shop in Japan. What kind of brilliance will they show in Japan, where they boast of their popularity in the U.S. and around the world? And with the store's location at Isetan Shinjuku, expectations are even higher.

TR611 ¥308,000

TR613 ¥281,600

SLOUCHY BANANA TWO ¥169,400

TR609 ¥360,800

In addition to the full lineup of the collection, the "TRAVEL CAPSULE" collection will also be available for pre-sale to commemorate this event.

It is rough, but at the same time, it has a profoundly elegant look. . This impression is due in no small part to the fabric. The nylon canvas material containing padding was originally developed by "The Row" and has a unique bounciness that is very appealing. Please feel it in the store.

Not only the products, but also the space is carefully designed. Vintage furniture by Le Corbusier, Pierre Jeanneret, and others are arranged to bring even more depth to the brand's worldview.

. Please visit the store in person first. The clothes and the space will tell you about the "The Row" brand without the need for words. The women's collection will also be held at the same time, so be sure to check it out as well.