Atiba Jefferson, a leading skate photographer who also works in the fashion industry , and Bart Lichty and Ryan Pozzebon, co-founders of Vans Syndicate.
The three men, who are active at the center of the LA street scene, have come together to start the bag brand "bravo.
Based on their backbone culture of skateboarding and photography, as well as their experience of traveling around the world, they produce high quality bags that combine the functionality of mountaineering and military gear with the high technology of modern culture.
Bravo's fall/winter 2009 collection is all new. Here we introduce a wide variety of lineups from backpacks to tote bags and accessory pouches.
OAKLAND BLOCK I ¥19,800
First is the long-awaited new backpack "OAKLAND BLOCK I". The successor to the famous "OSCAR," this new model has a compact size that is perfect for daily use, yet is packed with functionality.
Sleeves for an iPad or laptop in the main compartment, plastic bottle holders on each side , and a braid system for easy removal of pouches and other accessories.
. At first glance, the design is simple, but it is an item that tickles men's hearts with its military elements incorporated in every detail.
LUG BLOCK I ¥17,600
The "LUG BLOCK I" is the perfect choice for camping and other outdoor activities where you have a lot of luggage to carry.
It is made of durable and waterproof materials , and the handles are designed to withstand heavy loads. It is equipped with a detachable strap, allowing it to be used as a tote bag or a shoulder bag.
Not only is it large in capacity, but it also has a front pocket for a cell phone or small items, and a D-ring for keys next to the pocket, making it easy to keep your belongings organized.
QUARTER BLOCK I ¥10,450
The "KILO", which boasted popularity as an accessory pouch, has been updated to a larger size.
This is the "QUARTER BLOCK I".
. And not only has the size changed, but now it has two compartments. Inside, there is a divider, a strap with a built-in key, and microfiber to prevent scratches even when glasses or sunglasses are placed inside.
The strap is adjustable, so it can be carried on the shoulder or wrapped around the waist. A braid system with snap buttons allows the bag to be attached directly to a bicycle, motorcycle, etc. .
POCKET PANEL ¥4,180
With this "POCKET PANEL," the convenience of the items introduced above will be greatly enhanced. By attaching it to a bag using Velcro, small items such as wallets, keys, and periodicals become much easier to carry and take out.
With this, there will be no more rummaging through your bag looking for something you need.
SECURE STRAP ¥4,400
I mentioned earlier that Bravo's products are based on the three founders' experiences from their travels around the world. The "SECURESTRAP" strap for carry-on bags is just one such item.
It is easy to identify your own carry-on bag because it does not look like anyone else's, and it has a clever design. It is chic to have a special item because it is a part of the bag that many people do not care about.
Bravo's Fall/Winter 2009 collection, featuring all new items, will go on sale on September 17 (Fri.). How about welcoming the new season with a new bag?