In the age of diversity, even backpacks can be customized. THE NORTH FACE Backmagic" newly opened in Miyashita Park.

It has been a long time since the word "diversity" came up on the agenda in any industry, and nowadays, it is always attached to whatever is being communicated. Among them, the term "diversity" has been on the agenda for a long time in every industry.THE NORTH FACE." is an idea that has successfully adapted to the times without losing the form of the brand.

One such example is the fact that there are stores in the city center that offer custom orders for clothing, such as THE NORTH FACE LAB in Shibuya Parco. The proposal of items that make the most of the customer's individuality seems to fit both the times and the city of Shibuya.

. and has now opened a new store that follows the same philosophy. It is located on the 3rd floor of "RAYARD MIYASHITA PARK" South. The name of the store is "THE NORTH FACE Backmagic".

As the name "Backmagic" suggests, a store that puts the magic in bags will be born. The store will mainly offer backpacks and shoes, and will introduce the "141 CUSTOMS" wear customization service, which will allow customers to customize the color of their packs for the first time for the brand.

Specifically, you can perform the simulation yourself on the dedicated website and customize a pack to the color you like into your data. Then, you bring the data to the store, and your original product is ready to be manufactured. It is also a nice point to be able to select colors at home by comparing them with your own clothes and bags.

In addition, the store plans to sell original "THE NORTH FACE Backmagic" patches as customizable items that you can get attached to, offer self-customization, and develop original items for the store as needed.

This service is only available at "THE NORTH FACE LAB" and "THE NORTH FACE+ Grand Front Osaka" mentioned above.

The opening of the third store in Shibuya, Tokyo, where a diverse range of people come and go, and the opening of the third store in "MIYASHITA PARK" will likely lead to further revitalization of the city.

For the young generation who will be responsible for the future, we want them to choose items that they can continue to use for themselves for a long time. We hope you will visit our store filled with such thoughts.